With the help of his ad hoc advertisement campaigns, he made us long for branded fashion items even more (we all have a formerly sceptic friend who didn’t appreciate logos but now loves them!). He brought logos back on track in full force, pushing other brands to release equally legendary logoed items as well.
Things, of course, have changed ever since Alessandro Michele got appointed as the label’s creative director, as his maximalist, extravagant and logoed approach to fashion changed the course of the industry forever.
The logo craze fading down between 2008 and the early ‘00s, however, Gucci belts became less “visible” and logoed, like other Gucci clothing and footwear items.
